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WHITE DESIGN -

by Emilio Genovesi


We meet Alessandro Finetto in his own reign: the European branch of Global Consumer Design in Cassinetta di Biandronno, which he leads

STRUCTURING A BRAND -

by Emilio Genovesi

Procter & Gamble built for itself a reputation as a company that closely works with mass market...

ARCHITECTURE BETWEEN CULTURE AND TECHNOLOGY -

by Emilio Genovesi

We meet with Ole Scheeren in an old, typical restaurant of the Ticinese districts in Milan...

A MATTER OF CULTURE -

by Emilio Genovesi

Stefano Marzano has been managing Philips since 1991, and we can definitely say that since then he has not only been the Philips leader, but a leader of the international design world...

WHEN SHAPE DICTATES STRATEGIES AND MARKETING -

by Emilio Genovesi

I am meeting Kimitaka Kato, from Fujitsu Design, in the new building of the Shiodome Italia Creative Center in Tokio, designed by DARC (Domus Academy Research and Consulting)...

A STYLE TAPED WITH SCOTCH -

by Emilio Genovesi

Mauro Porcini is young. One of the first graduates in Industrial Design at Politecnico di Milano, for the past five years he has been managing the 3M International Design Center...

PURCHASING EMOTIONS -

by Elena Pacenti

The first international service design conference recently took place in Amsterdam, and gathered together the designers that...

THE INVENTION OF RAZR BECOMES A CONVENTION -

by Emilio Genovesi

When I saw RAZR for the first time in a shop in Milan, its image immediately reminded me of a well-defined world of aesthetic references and design languages...

INTELLIGENT DESIGN -

by Emilio Genovesi

A couple of years ago, the online forum of “Business week” opened up a debate regarding the need to replace the traditional “A” like Administration, typically used in the MBA acronym, with a nice “D” like Design...

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by Chiara Diana

New projects of visual identity will be the re-launching tool of the European cities and regions in terms of tourism promotional strategies. Brands to be added to the traditional administrative
...

EMOTIONAL ECOLOGY -

When aesthetic becomes sustainable


by Emilio Genovesi

"The concept of environmental sustainability hasn’t yet developed its own sustainable aesthetic”. This is what says Clino Trini Castelli, designer based in Milan and one of the founders of Domus Academy