Click to open...About usClick to open...Design fieldsClick to open...PRESSClick to open...LINKS
Collaboration FormatsClick to open...NewsDownload
ClientsContacts
Click to open ...Projects
approach and vision label
DARC's design approach is based upon an update vision of the Italian design culture. This approach foresees design as an integrated activity capable of perceiving the changing signals of society and markets and transforming them into new products and services, as well as strategies for business innovation.



360° innovation

In its relationship with companies, DARC produces design driven innovation. Design driven innovation means the capability of transforming an original idea (creativity) into a measurable value (profit) within a given context (company). Design innovation can be triggered by the product (what), the process (how), or the positioning (who). Though in its truest form, real innovation will involve product, process and positioning simultaneously.




innovation for design

DARC analyses new aesthetic and behavioral trends in the market and in consumption. It also investigates new users’ needs and innovative interactions with objects and services.

 

 

innovation in design
DARC designs scenarios and innovates aesthetic and social visions. This leads to enrich and often thoroughly change the functional and aesthetic design languages.

 



innovation with design
In DARC’s relationship with companies, design becomes a complex and ambitious activity. It contributes not only to the creation of new products, but to strategically lead the creation of shape and meaning for the industrial and service production.

 


 

methodology

DARC’s research and consultancy activity, aimed to create design driven innovation, is based upon some specific methodologies.

 



problem setting vs problem solving

Problem setting means working together with companies and institutions in order to identify the strategic issues of a project before identifying and suggesting solutions.

 



think and do tank

A multidisciplinary practice - cross-disciplinary approach: the complexity of products and systems is growing. This means that each design issue needs to be dealt with through the collaboration of different design skills with design tools and competencies and languages of the technological, social and business sciences.